Over the last few weeks, I have been asked the same question by a multitude of clients, friends, colleagues and fellow students at a two-day sales management training. That question, surprisingly to me was, “…with all the airlines merging, will they stop frequent flyer programs?” Having worked for major airlines and travel management companies, I am used to and enjoy talking about travel. In my friends’ minds, the four major airlines, post mergers, would have no reason to offer traveler incentives. I foresee the exact opposite. Not only will frequent flyer programs at Delta, United, Southwest and the new America continue, they will be enhanced. Here’s my reasoning:
Leaving home without your mobile phone will soon be as bad as being caught without a passport when setting off on international travels. The pile of paper documents that we associate with air travel, including boarding passes, transfer arrangements and hotel bookings, are quickly becoming obsolete, replaced by new, mainly mobile phone-focused, technology.